Start Using Your Website to Increase Your Revenue and
Automate Your Sales Cycle
It never ceases to amaze me how much money people spend on their website while it does virtually nothing to increase their sales, generate leads, or even get people to do pick up the phone. The majority of businesses these days understand that the internet is a big place and used by virtually everybody, yet “cheap out” on their site because they view it simply as a necessity rather than a serious marketing tool to grow their company in an efficient manner.
I’d like you to stop for a minute and take a piece of paper and a pen. Now, think about your business as a whole — Your products and services, and how you interact with your customers. Write down what you want your website to do. Do you want people to phone you? Enter their name and email address for a particular reason? Email you? Purchase directly from your site? Or all of the above? Or is is simply a resource for current customers? Whatever your objectives are, they need to be clear and concise.
Now that you have your list, I would like you to think like one of your customers who know virtually nothing about your company, and go visit your website. Is it meeting those objectives, and how is your web site accomplishing that?
My point here is quite simple. There are many who can build a website. Some will build a site that’s a complete “work of art” It’s stunning, everyone you show it to tells you it looks “AMAZING”. However, regardless of how it may look, is it meeting your objectives? How many people a week/month are calling you with inquiries because they came across your website? Are you even tracking how many inquires you get from your site?
Here’s a quick tip for you, If you have a number of people calling you because of your website, but they aren’t doing business with you, it’s because of one of two things. The first may be because the person dealing with the calls can’t close the sale, or bad customer service (don’t return calls etc) The other reason then would be that your site is not hitting your target market. This means that when people visit your website, they like what they see, they call you only to find out that it’s not what they were looking for or expected.
Why Low-Cost Websites Can Cost You More Than You Think
As the economy becomes tougher, there is an emerging “niche” in the web-design industry where people are offering a complete website for as little as $300. or even a free website while simply charging you an inflated cost for hosting your site. But let’s take a look at how much that $300 Website is REALLY Costing you.
Assuming the site is completed and paid for. What you’re really paying for is for the design. This means you’re providing the content, and maybe even some of the graphics. No problem, but now the question is… How are people finding your site? are you using word-of-mouth? Or powerfully engaging in Internet Marketing?
Which ever way you choose to get people to visit your site, is the content strong enough to get visitors to pick up the phone, or enter their name and email address?
My point here is simply that if your site is not properly designed, you’re leaving money on the table.
If you’re selling a widget for $50 each and you have 800 visitors to your site each month, and statistically 1% buy, and currently no-one is buying as a result of your website, you’re losing $400 per month. Now your website is no longer costing you a simple one-time fee of $300, it’s costing you $700 the first month, and $400 a month thereafter.
How much money do you want to leave on the table? If you’re looking for someone who can truly maximize your online sources of revenue, Contact Us or fill out the form to the right, and we’ll show you how you can increase your sales by up to 20% or more per month.